The studio
AI Applied builds and runs the AI systems that let businesses punch above their weight — serving customers better, moving faster and taking on more, without raising prices or headcount. Enterprise-grade engineering, brought to organisations that could never normally access it. And the relationship stays direct: you deal with the person building your system.
What we are
SERVICE
Solution as a Service
Bespoke AI systems built to your exact need, run for a monthly fee. We carry the delivery risk; you get the outcome.
PRODUCT
Idonara
Our SaaS product — a UK-compliance-native AI recruitment platform, marketed and supported as its own brand.
ENGINE
APEX
Our build engine — the reason we can deliver in weeks what most firms take months to build.
How we're different
No account managers, no offshore handoff. The person who designs your system is the person who builds and runs it.
A clear result and a fixed price, agreed up front. You buy an outcome, not a billable-hours gamble.
Security, auditability and regulation — UK and EU, including the EU AI Act — are the baseline of everything we build.
Architecture experience at national scale, brought to bear on problems from a single team to a whole organisation.
The engine · APEX
APEX is the way we build. It turns what used to take months into weeks — without cutting the corners that keep your system safe and compliant.
That speed is what makes the whole model work: it's why we can build a system to a fixed price, run it for an affordable monthly fee, and still carry the risk.
Faster delivery means a lower build cost — and a lower, more predictable price for you.
Who leads it
Founder & Principal Architect
A senior enterprise architect who has designed and delivered secure systems at national scale. AI Applied is the studio built to bring that same standard of engineering to organisations that could never normally access it.
When you engage us, this is who you're working with — directly, from the first conversation through to the system that's up and earning its keep.
How we work
Two ways in. Both are an honest conversation about your actual problem, not a sales pitch.
Free · 30 minutes
Bring one process you wish AI could take off your plate. We run it through APEX live and tell you straight: good candidate or not, the first move, and what it'd take. No deck.
Book the teardownFree · scoping call
Got an outcome in mind already? We'll scope what it would take to build and run it — the result, the timeline, and the price — before you commit to anything.
Book a design chat